What am I doing now?

And what is on my mind at the moment.
"People often ask me what I’m doing now. Each time I would type out a reply, describing where I’m at, what I’m focused on, and what I’m not. So earlier this year I added a /now page to my site. A simple link. Easy to remember. Easy to type. It’s a nice reminder for myself, when I’m feeling unfocused. A public declaration of priorities."

I am in Amsterdam, The Netherlands and focuSsing on the following things:

2022 has been a rocky year. Both professionally and in our personal lives.

My partner had a burn-out right before the summer and quit her job, so that put some extra pressure on everything, but I think we came out stronger. We are taking it easy and she's slowly finding energy again to start thinking about some next steps. You'll get there babe!

I read a lot about nature. Books I'm excited about:
The Overstory by richard Powers
The Hidden Life of Trees by Peter Wohlleben
Entangled Life by Merlin Sheldrake

I work out daily, in the Soho gym with Tabe and often David. And I've been walking at least 10.000 steps a day. This keeps me fit mentally and physically. Walking is great for creativity, so I suggest taking walking meetings over (or with) coffee any time.
My current streak is 107 💪. As soon as it get light earlier in the morning I will also pick up the sunrise paddle boarding. Join me if you want to experience Amsterdam (and me) at our finest.

Amélie, Mika, Eli and Mia

They are growing up so fast! 

I'm extremely blessed to experience the development have four kids who develop really fast and beautifully.

Amélie Is in the fifth grade. She is the sweetest, most empathetic girl I know, often teaching me I can be blunt and too direct. 

Mika is in fourth grade of high school. He loves gaming and watching shows. He started working as a jumpmaster at Jumpsquare for his first job. He's also freerunning.

Eli is pure sunshine. He is in fifth group of elementary school now. He great at maths and just can't stop talking... to anybody...  seriously. He plays soccer and roblox. 

Mia just started elementary school in December. She is still a handful with a great sense of humour and remains the cutest thing ever.


At Kinder we empower people to instantly and act on the global challenges of our time by facilitating donations to effective change. The more impact driven charities perform, the more it will be promoted on our platforms.

In collaboration with renown universities, our research team has developed an extensive vetting framework to assess the performance of charities, big or small.

After the reboot at the end of 2021, 2022 was a year of the first traction and finding product market fit. This was challenging because we have little resources but we found great pilot clients in three different pillars:

1. Our services for high net worth individuals and family offices
We understand that for many individuals and families with significant financial resources, it can be challenging to navigate the vast landscape of charities and determine which organizations are making the most impact. We help you to make informed and future proof decisions.

2. Our services for companies and brands
Many companies and brands are looking to align their marketing and branding efforts with the SDGs and purpose-driven initiatives. We help them to do this by developing United Actions around topics they care about. 

3. Providing our Transactions for Good APIs to online businesses
We offer online businesses and the Web3 space the opportunity to connect their sales directly to change for the planet through our APIs. This allows a percentage of transaction amounts to be automatically donated to causes that the business or its customers care about.

Currently working on:
Strategic partnerships with companies which have a footprint within these three pillars.
We are looking to find synergies with wealth management companies to target high networth individuals and family offices, with ad agencies and consultancies to reach brands and corporations and with Web3 platforms and investors to reach projects, collections, artists and the likes.

Please reach out if you want to get to know more of our plans our think there could be a nice fit.

Tag The Love

Build the most beautiful platforms for the stuff you love.

Tag The Love helps you achieve your online goals by helping you create a superior content and web app platform fueled with powerful stories.
And then it facilitates you to manage it in the easiest possible way.

Working on:
We're building a cool ice breaker tool for a brand to get online meetings started with the right mindset. Let me know if you want a demo or if you have a project you want to brainstorm on and need developed.

Do you need my help?

I also posted this on my social media, so why not here:

If you have lost your job or your company doesn't thrive as usual and we have ever crossed paths, went to school/university together or our paths crossed in any other way (even if you just stumbled onto my blog here), don't hesitate to contact me and let me know how I can assist you.

Every weekend (Saturday or Sunday, depending on the family planning) I'm opening up my calendar for half a day to help out others. Can be moving or assembling some furniture, driving your grandmother somewhere, mentoring, really just lending a helping hand. Please reach out if you can use my help.

#helpothers #shareknowledge #useyournetwork

These are my current priorities and I will update this page as my focus changes.

Current city:  
Amsterdam, The Netherlands

Last updated:
February 2023

This post is inspired by Derek Sivers The /Now Page movement 


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