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Three Times From Scratch
The third time I threw it away, I didn't even feel bad about it. That's new.
2026 · 3 min read
Builder of companies, father of four,
watcher of things.
Serial entrepreneur since 1999. I've built 30+ companies — from Mobypicture (mobile photo-sharing before Instagram) to Kinder (tech-for-good, honest failure) to Playbook (how teams do creative work). I live on a houseboat in Amsterdam.

The third time I threw it away, I didn't even feel bad about it. That's new.


