Amsterdam · Entrepreneur · Father

Mathys
van Abbe.

Builder of companies, father of four,
watcher of things.

Serial entrepreneur since 1999. I've built 30+ companies — from Mobypicture (mobile photo-sharing before Instagram) to Kinder (tech-for-good, honest failure) to Playbook (how teams do creative work). I live on a houseboat in Amsterdam.

Mathys van Abbe
Right now
BuildingPlaybook — creative tools for teams
StealthPeter's Pan — kids & the internet
LivingHouseboat · Amsterdam · four kids
MentoringStartupbootcamp & Rockstart
Full /now page
30+
Companies founded
25yr
Building online
4
Kids on a houseboat
Things still to figure out
A young child playfully pulls a rope on a sunny day, with an older person smiling nearby on a wooden dock
A young child playfully pulls a rope on a sunny day, with an older person smiling nearby on a wooden dock
A group of friends enjoys a refreshing swim in the Nieuwe Prinsengracht canal in Weesperbuurt, Amsterdam on a bright, sunny day
A group of friends enjoys a refreshing swim in the Nieuwe Prinsengracht canal in Weesperbuurt, Amsterdam on a bright, sunny day
Three individuals are enjoying a sunny day on a boat, with a young girl at the helm, navigating the waters of Bruno van Moerkerkenpassage, Rapenburg, Amsterdam
Three individuals are enjoying a sunny day on a boat, with a young girl at the helm, navigating the waters of Bruno van Moerkerkenpassage, Rapenburg, Amsterdam
A joyful moment unfolds on a light wooden staircase, where a smiling child peeks out from between the steps, while a black cat playfully dangles from above
A joyful moment unfolds on a light wooden staircase, where a smiling child peeks out from between the steps, while a black cat playfully dangles from above
A young child with a bright smile peeks from behind a light wooden staircase, while a black cat rests on a step above
A young child with a bright smile peeks from behind a light wooden staircase, while a black cat rests on a step above
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About

Who I am
and why.

Father of four — Amélie, Mika, Eli and Mia — living on a houseboat in the center of Amsterdam. Mathys (1974) has been building companies for 25+ years. He started his first while studying Astronomy and Computer Science at Leiden University, then spent the dot-com boom of '99 in Silicon Valley before going all-in on the web. He's drawn to projects that improve his own life or the world right around him — that's what gets his clock ticking fastest. With 30 companies and projects behind him, he's now focused on Playbook, and the tech-for-good startup Kinder. He is also the founder of Mobypicture and its Real Time Web Product Tag The Love, and secretly working on Peter's Pan.

He advises and mentors founders and early-stage startups on the regular.

“I like to observe people and improve the way we do things.”

Playbook helps teams collaborate better, wherever and whenever they work — interactive tools, gamification, and human content grounded in real behaviour change, built for clients like Deutsche Telekom and the Municipality of Zaanstad. Kinder empowers global citizens to contribute to a kinder world. to:co is a voice-first thinking tool for builders — speak it in, get the work out. Journall turns your daily photos into a journal that quietly tracks how you're doing. 

He's picked up a few prestigious awards along the way — Red Herring 100, a Webby, Vodafone Mobile Clicks — and was named Online Media Man of the Year and Startup Founder by The Next Web.

Follow Mathys on Instagram or connect on LinkedIn. Looking for advisory or mentorship? Check this page — or book a meeting directly.

Me and my board of advisors
Recent writing

What I've been
writing lately

All writing →