Essentially because it questions the status quo.
At the time it ran in cinemas, I was 25. In The Netherlands at 25 on average you are at cross roads. You're about to make real choices. Choices about how you're life will unfold.
One defining scenes is the one where the main character, played by Edward Norton, explains how we've all been working for the same things.
It made a huge impression on me.
"Like so many others I had became a slave to the Ikea nesting instinct"When you're at a crossroad and you can choose who you will become, will you challenge the status quo or will be a part of it?
"What kind of dining set defines me as a person."
"We used to read pornography, now it was the Horchow Collection."In 2011 I went to Burning Man for the second year in a row. Burning Man also challenges the status quo. It is impossible to explain Burning Man and every try miserably fails, because it is a journey.
When you arrive you are welcomed at the gates with: "Welcome Home".
'Home' being a metaphor for a place where you can be you.
You (optionally) get a new name, ethnicity, heritage and wealth is of no value and it is radically inclusive. The only thing you should do is give.
The video below is one of the best portraits for me being it a document of the 2011 event, my last Burning Man so far.
Today at the office someone was playing 'Home' (by Edward Sharpe and The Magnetic Zeros). Not the very cute cover version I embedded below (that will definitely make you smile), but the regular version which is also pretty good.
It instantly made me smile and I was saying something about Burning Man. My colleague replied: "Burning Man?! It is the soundtrack of that IKEA commercial a few years back (2013)....
To end on a more happier note:
Some things you didn't know about Fight Club. - Eastereggs
or great Adele cover featuring Alexa (which my point about the importance of Play)