In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren't even the real threat. What we need to understand is how the powerful might use AI to control us -- and what we can do in response.

The YouTube algorithm has figured out that if you can entice people into thinking that you can show them something more hardcore, they're more likely to stay on the site watching video after video while Google serves them ads.