5 Essential Tips for Crafting a Compelling Business Proposal

How to write an offer they can't refuse?

Great that you have found a lead and have an opening to be in business, but how to close?
How to write a proposal they simply cannot say 'No' to?

Navigating the proposal landscape can be straightforward with the right preparation and attention to detail. Before you send out your next business proposal, bear in mind these five key strategies to enhance your focus and impact:

  1. Lead with the Client:
    Consider a keynote speaker who captivates the audience right from the start with engaging stories and relevant facts, versus one who spends the first ten minutes detailing their credentials. The former, without a doubt, connects more effectively with the audience. Apply this approach to your proposals by focusing on the client’s current scenario from the get-go, making them the hero of the story you’re telling.

  2. Remember the conversation and zero in on the key discussions:
    Your discussions with the client likely centered around specific needs and your targeted solutions. Keep your proposal focused solely on these points, and avoid diluting it with unnecessary details about other services or products you have that aren’t currently on the table. This helps keep the client’s attention on making a decision, not getting distracted by other possibilities. #focus

  3. Clarity is King:
    Simplicity wins when it comes to communication. Avoid complex jargon that obscures your message. Your proposal should be understandable to anyone (regardless of being present at the presentation you already gave) who reads it, detailing your solutions in straightforward language that makes it easy for the client to make a decision.

  4. Highlight the Value of Your Solution:
    Don’t just describe what the solution entails and how it will be implemented—make sure to articulate why the client should care. Clearly lay out the benefits and the business case to preempt any objections that might arise, such as unclear ROI or competitive offerings. Focus on the 'why?', not (just) the 'how?'.

  5. Guide the Client to the Next Step:
    A proposal without a clear call to action can end up going nowhere. Ensure you explicitly ask for what you want—whether that’s a meeting, a signature, or another form of commitment. Make it easy for the client to take the next step without hesitation.

Remember, the mantra for successful proposals could well be 'focus, focus, focus'. Keeping your proposals targeted not only sharpens your pitch but also guides your client through the decision-making process effectively.

I'm helping tech entrepreneurs build their businesses. Need a sparring partner and someone you can call 24/7?
Learn more.


More blogs


    Tag The Love

    More blogs and inspiration

    Load more

    Latest blog >

      Latest pics >