2022 was a year of growth and development for Kinder, as we focused on building our first partnerships and prototyping our services. As the founder of Kinder, back in 2017, I quickly learned that charitable giving is not always a top priority for many people.

You don't wake up in the morning with the motivation to give away money. It rarely ends up on your todo list.

This elusive "nexus moment" is what we are constantly striving for at Kinder. In order for donors to give, several factors must align: they must be aware of the cause, they must feel a personal connection to it, they have to believe in the cause and its context, there must be a sense of urgency, the Kinder impact-driven approach has to be understood, and they must have the financial means.

At Kinder, we believe that it is not enough to simply raise awareness about a cause, but to truly make an impact, it is important to understand the context and urgency of the issue at hand. That's why we take an impact-driven approach, focusing on not just raising funds, but also on creating measurable and sustainable change.

To achieve our goal of making charitable giving more accessible and impactful for all, we focus on three main pillars:

1. Our services for high net worth individuals and family offices
We understand that for many individuals and families with significant financial resources, it can be challenging to navigate the vast landscape of charities and determine which organizations are making the most impact. That's why we offer a service that does the research for them. We conduct deep research into charities on topics that they care about, creating comparable reports on all the charities and identifying which ones are the most impactful. This allows our clients to make informed decisions about their charitable giving and have confidence that their donations are making a real difference. If you're interested in learning more about our services for high net worth individuals, please read this interview with Esther. And if that peaks your curiosity, contact me.

2. Our services for companies and brands
Many companies and brands are looking to align their marketing and branding efforts with the SDGs and purpose-driven initiatives. We help them to do this by developing United Actions around topics they care about. This includes identifying and partnering with relevant charities and non-profit organizations, creating campaigns and initiatives that align with the company's values and goals, and measuring and reporting on the impact of these efforts. If you're a company or brand looking to make a difference in the world, please reach out.

3. Providing our Transactions for Good APIs to online businesses
We offer online businesses the opportunity to connect their sales directly to change for the planet through our APIs. This allows a percentage of transaction amounts to be automatically donated to causes that the business or its customers care about. By making it easy for businesses to give back, we hope to encourage more companies to incorporate charitable giving into their business models. If you're a business owner interested in learning more about how our APIs can help you make a difference, please contact us.

With these three pillars, we strive to make charitable giving more accessible and impactful for all, and we are grateful for the support and encouragement we have received from our partners and donors. Thank you for being a part of our journey, and we look forward to making an even greater impact in the years to come. If you have any other questions or want to get involved in any way, please don't hesitate to reach out to us. Together, we can make a difference!