---
title: "Kinder PR"
description: "We decided to tell the world a little more about Kinder last week. I had three interviews; one with Jort Kelder at an IPAN year event, one with 7DitchesTV and there was an interview in the financial section of biggest Dutch newspaper Telegr"
url: https://www.mathys.to/writing/blog/kinder-pr-14459/
section: blog
published: 2017-01-22
last_updated: 2026-05-03
---

# Kinder PR

*We decided to tell the world a little more about Kinder last week. I had three interviews; one with Jort Kelder at an IPAN year event, one with 7DitchesTV and there was an interview in the financial section of biggest Dutch newspaper Telegraaf.*

The week started with the interview with Krijn Schuurman for his online show; Smart.  
The interview was in Dutch.

<div class="embed embed-twitter"><blockquote class="twitter-tweet"><a href="https://twitter.com/7ditches/status/820916650455289856">https://twitter.com/7ditches/status/820916650455289856</a></blockquote></div>

<div class="embed embed-vimeo"><iframe src="https://player.vimeo.com/video/199795926" width="100%" height="340" frameborder="0" allow="autoplay;fullscreen;picture-in-picture" allowfullscreen loading="lazy"></iframe></div>

Tuesday, it was time for IPAN.

First we had dinner with the speakers. Met the very funny Nienke Plas, who is the new face for popular Instagram brand RuMag.

![](http://media.tagthelove.com/5/bookmarks/1485072656_98d37c812b4e9ed9)

After that Jort Kelder asked me some questions about Kinder.

![](http://media.tagthelove.com/5/bookmarks/1485072605_c3379d8fe2b8921a)

Afterwards I met Bas de Muijnck. He expects to stand on his hands on the Mount Everest as the first person in the world ever in 2018. Let's follow [his adventures](http://www.instagram.com/basdemuijnck)!

![](http://media.tagthelove.com/5/bookmarks/1485073605_e773d0c010d407e6)

On Thursday, there was the publication in De Financiele Telegraaf. (click the article to read!)

[![Read the article on Telegraaf.nl](http://media.tagthelove.com/5/bookmarks/1485074676_3b38c44a6cdc7a8f)](http://www.telegraaf.nl/dft/ondernemen/socialezaken/27462746/__Swipen_voor_het_goede_doel__.html)

*Read the article on Telegraaf.nl*

The reason for already getting some press even before the app is live is that we want to reach corporates and especially their Corporate Social Responsibility and Human Resources departments. We want to team up and help them create more value with their charity budgets while enabling them to be more visibile. 1+1=11

Thanks [Krijn](http://twitter.com/krijn), [Antoinette](http://twitter.com/amsterdamant) and [Jessica](http://twitter.com/jessicanumann) for the opportunities.